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1. Tilt : shifting your strategy from products to customers / Niraj Dawar.

by Dawar, Niraj.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Massachusetts : Harvard Business Review Press, [2013]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).

2. Marketing strategy : based on first principles and data analytics / Robert W. Palmatier, Shrihari Sridhar.

by Palmatier, Robert W [author.] | Sridhar, Shrihari [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Basingstoke : Palgrave Macmillan, 2017Online access: Content Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.87] (1).

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